“‘Unleashing the Marketing Myth’’

We hear this overwhelming word called- ‘MARKETING’, but never plan to deep-dive or maybe explore enough to understand that its nothing like it.

Ever wondered why big companies are successful in marketing their value proposition so perfectly?. Because they all understand the consumer.

Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Seth Godin

I like to help through this blog to give you a jest about few concepts that are very well understandable by marketers and most of them comes in practice.

Earlier the Marketing wasn’t a strategy to be on the table when corporate strategy was lined out, Most of the marketers were designated for sales functions and communication support, however marketing is always more than that, its constant and will be relevant even robots tries to replace us.

FUNDAMENTALS OF MARKETING

We hear this overwhelming word called- ‘MARKETING’, but never plan to deep-dive or maybe explore enough to understand that its nothing like it.

Ever wondered why big companies are successful in marketing their value proposition so perfectly?. Because they all understand the consumer.

Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Seth Godin

I like to help through this blog to give you a jest about few concepts that are very well understandable by marketers and most of them comes in practice.

Earlier the Marketing wasn’t a strategy to be on the table when corporate strategy was lined out, Most of the marketers were designated for sales functions and communication support, however marketing is always more than that, its constant and will be relevant even robots tries to replace us.

FUNDAMENTALS OF MARKETING

Marketing is all about perception and understanding of the consumer mindset. Its all about science of proposing the product value but not artistic creativity.

Its about sending right message, to the right person at the right time. If your customer returns happily, kudos your marketing is awesome.

A great product will sell itself if its positioned properly, and is in coordination with market needs. If it doesn’t do well even after spending big bucks, then their is a big flaw in the product and its time to go onto redevelopment phase so that you can market it well.

A great product will convert your customer in to brand ambassadors. They will market your product if they are satisfied, word of mouth will work best and is best channel of the marketing.

TRADITIONAL VS DIGITAL MARKETING

Traditional Marketing is old and gold that has over the years planted great impressions of the products of many companies in the minds of the consumer. While traditional marketing uses media like magazines, newspapers, Ad boards, digital marketing uses media like social media and websites.

Traditional still holds an important significance owing to its accessibility and affordability as compared to digital marketing.

According to Clickz, “Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all ecommerce sales will come from mobile.’’

The above study accurately suggests us that Digital Marketing is up to something and whoever understands it, tries to reap its advantage will be spearheading in its journey of awesome marketing.

CATT MARKETING FUNNEL

A very interesting topic to crack digital marketing which has been amazingly articulated and formulated by Deepak Kanakaraju and is being used by him and many others to attract people, nurture and convert into sales.

Wealth =n ^ CATT

n- Niche, C- Content, A- Attention, T- Trust, T- Transaction

The framework simply makes u understand that if you focus on your niche by providing amazing content, getting attention , building trust, leading to transaction, thus creating immense wealth for the business.

Content- An immersive interesting content related to the product could be posted on digital media in the form of blog post, video marketing, podcast in order to lure customer and ultimately help them in joining your email list.

Attention- Attention to your content can be attracted through organic and inorganic approach( Paid media).

Trust-This is indispensable approach where you nurture by building trust of the customer and ultimately move towards achieving your goals. This helps in building long lasting relationships with your product and recurring business. This also involves consistency over a period of time.

Transaction- Once you master the above steps, the nurture lead will become the business for you and ultimately the desirable wealth, however it doesn’t mean every lead will convert but those will convert will have significant contribution in your recurring business through product satisfaction and value proposition being delivered properly.

Every Marketer needs to crack this to achieve the impossible.

INTEGRATED DIGITAL MARKETING

As the heading and image very well implies, its an integration of different components marketing, whereas content marketing is in the center and the king. Its a very difficult to see fruitful result if only one tool is used.

Its a blend of all advanced promoting techniques. If you focus on every aspect, you will achieve wonders.

PERSONAL BRANDING: MASS TRUST BLUEPRINT

 say,’’ Create a Aura of yours, that no-one can deny what you have to offer’’.

It very well assimilate the idea of personal branding.

Personal branding is very important now, and moreover an important component of your business.

Every business will have a figure on whom the mass will trust and follow. In this age and time, building a personal brand is indispensable and important.

If a personal brand is associated with a company than people will feel connected, creates a sense of endearment and loyalty which is very hard to achieve with many all other means.

Mass trust is achieved through a science which is very well explained in the following steps:

  1. Learn- Be a life time student, learn has to be eternally, that’s why it becomes your competitive advantage. Learn new concepts, facts and procedures that will ease your efforts in marketing.
  2. Practice- Practice till you become an expert, whether through job, freelancing projects or maybe in your projects. The practicality is important in order to concrete your learnings.
  3. Blog- A very important step to outshine through blogs by putting across your experiences, making people feel connected to you and helping them to understand you better.
  4. Consult- As you become knowledgeable, people will consult you for professional work and will consult for their needs. It gives the clarity of the mindset and customer approach towards your product.
  5. Mentor- Mentoring others solidifies your wisdom and moreover it helps to build that power of your knowledge to the people and that’s how you build your brand.
  6. Startup- Its where you enhance your brand and convert into a company. Its where you make it big and where you focus on the mass business.

CONCLUSION

I tried my best to implant some knowledge to the readers about marketing and to its various components, however it is very basic yet intriguing information that excites and builds the seed of marketing and push us to go in depth, however I will be publishing another blog to give you deep dive into marketing trends and concepts.

Do leave your amazing comments. I would appreciate your feedback as I am work in progress.

Do checkout- Digital Marketing -The Recession Proof Career | digitalmudit.com

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Do check out- https://bhawanadigital.com/how-to-start-a-career-in-digital-marketing-guide-to-help-you-out/

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